In Hindi Chotee means ‘tied hair’, it also means the ‘peak of a mountain’. The brand is quite the same, it has the most fun accessories for girls of every age group, made by underprivileged women who have been taught from scratch to make these wonderful products. So, Chotee is these women’s journey towards empowerment and social upliftment. Jaya and her team work very hard to give you that wow feeling about each of the products Chotee has to offer. The ideas are all original, mostly inspired by nature, so you can find really pretty flowers, birds, butterflies and beautiful leaf patterns in addition to yummy cupcakes, ice lollies and kite motifs. Hand wrapped hairbands and hand painted clips in beautifully shaded hues are Chotee’s speciality. All Chotee products have been made with the view of providing accessories that not only look good but are also very functional. Keeping this in mind, Chotee gave a new twist to the back clips by introducing them with fun motifs.
What started out as an activity to keep her niece Radhika involved, became a full-time activity as her family and friends asked her to make some for them too.
Chotee’s aim is quite simply to wow the audience with its keen attention to detail. In addition to hair accessories Chotee is also venturing into stuff like hats, belts, mirrors, photo frames, pencil boxes etc. all of which are an awesome addition to any girl’s home/room. Chotee products make great gifts, and the team is happy to customize products to suit party themes. Team Chotee aims to give as much pleasure to the girls who wear them as the hope and cheer that it gives to the hands that make it. Chotee is a cute happy brand that just looks good and spreads cheer.
Its founder- Jaya Rawat has been a commerce graduate who never thought she had a creative bone in her body until she was on a holiday in the US, and making hair accessories for her niece just for fun. What started out as an activity to keep her niece Radhika involved, became a full-time activity as her family and friends asked her to make some for them too. All too soon Jaya realised she needed help making the stuff as she wasn’t able to make enough pieces to exhibit, and so she put the idea on hold and started working with an NGO. It was only a matter of time before she started teaching some girls to make flowers and birdies and kites out of felt, and she loved it. That is when things started falling in place, and she decided to setup Chotee and work on it full-time.